About

I founded Gainly because the work I kept being asked to do didn't fit neatly into what developers build or what consultants advise.

My background is in accounting. That shapes how I approach every project. When I look at a broken process or a disconnected system, I start from the operational and financial logic — what the business needs to be true, what the data should look like, what the failure modes cost — and work outward to the technology. Not the other way around.

Most of the problems I'm hired to fix have been treated as technology problems. Usually they're operational problems that technology is being asked to solve without anyone understanding the operation clearly first. The accounting background is useful here. It means I ask different questions than a developer who came up through the code.

I work alone. You deal with me directly from the first call through to deployment and handover. There are no account managers translating your requirements, no juniors building from a brief they didn't write, no one you speak to on Monday who isn't the person who builds it on Friday.

I use AI — Claude, GPT-4, and a range of other models — as a core part of how I work. Not as a novelty. As infrastructure. It lets me move at a pace that would otherwise require a team, which means faster delivery without the overhead and communication cost of an agency.

The work ranges across South Africa and internationally. Clients have included a business connecting multiple disconnected operational platforms, a payments company replacing a manual reconciliation process across multiple markets, and businesses across several sectors that needed a web presence built properly from the ground up.